Alan Rhode, CFP®, CPWA®, RLP®

Hi! I’m Alan Rhode, the Founder and CEO of Modern Wealth. Through our EVOKE® Financial Life Planning and Wealth Management process, I inspire wealth within aspiring Entrepreneurs, current Small Business Owners, HENRYs (High Earners Not Rich Yet), and current Executives.

Traditional Financial Planning is outdated. That’s because the majority of Financial Advisors out there are more comfortable pushing proprietary investments and insurance, pitching products, and have little exposure to the human side of money.

That’s not Modern Wealth or my vision. Modern Wealth is the concept of melding money with meaning. When done correctly, it allows you to live a richer, fuller life. It’s a holistic approach that leads with you as a person while using money as a tool to help you accomplish great things.

I’m living proof that EVOKE® works. I followed my EVOKE® and started Modern Wealth because of what I felt was wrong with the financial services industry. I believe that a Financial Advisor should serve as a real fiduciary through the fee-only method of compensation. It’s the most transparent and objective model because there are no product commissions, there are no kickbacks and there aren’t any referral fees. I also believe that life is too fragile and short, so you better spend it with the people you love and do the things that you love.

The truth is, no one can be told what “modern wealth” is. You need to experience it for yourself. But, EVOKE® Financial Life Planning and Wealth Management gets you close. To one person it may be raising a family and to the other is might be starting a small business and catching a unicorn. But this is how!

I’m an active and proud Member of the CFP Board, The Investment and Wealth Institute, Penn State Alumni Association, XY Planning Network (XYPN), the Financial Planning Association (FPA), National Association of Personal Financial Advisors (NAPFA), the Fee Only Network, the Kinder Institute of Life Planning, Wealthtender, and Business Networking International (BNI).

With over a decade of experience, I’ve helped good people and families achieve what’s most important to them at prestigious firms such as Merrill Lynch, Morgan Stanley, and Goldman Sachs. I have also been featured and quoted in publications such as The Philadelphia Inquirer, The New York Times, MarketWatch, ABC, NBC, Fox News, Markets Insider, XY Planning Network, The Financial Planning Association, The Fee-Only Network, Wealthtender, PR Newswire, and Ask.com.

I earned my Bachelor of Science degree in Finance from Penn State University and satisfied my CFP education requirement through the American College of Financial Services. I also earned The Kinder Institute of Life Planning’s Registered Life Planner® designation. Lastly, I have completed the Yale School of Management’s Wealth Management Theory and Practice program and Investment & Wealth Institute’s examination to earn the Certified Private Wealth Advisor® advanced designation.

In my free time, I enjoy amateur autocross racing, Philadelphia sports, softball, racquetball, working out, the beach, a good bourbon, some nice wine, and spending time with my family and friends. They are everything to me.

XY Planning Network – Fiduciary Partner
XY Planning Network is the leading organization of fee only financial advisors, like me. XYPN believes that consumers are looking for more than investment advice, and are seeking full financial planning. XYPN is for fee only Financial Planners, like Modern Wealth. Fee only means advisors do not accept commissions, referral fees, or kickbacks of any kind. XYPN and Modern Wealth believe these under-the-table payments introduce conflicts of interest between clients and advisors, when the two parties should be working together to reach the same goal: your financial well being.

eMoney Advisor – Technology Partner
eMoney Advisorhelps bring our client conversations to life with interactive and collaborative experiences that promote engagement and utilization, and foster deeper understanding and stronger relationships. As our client needs evolve, we can easily graduate them from a streamlined, goals-based approach to the industry’s most sophisticated advanced planning solution—all from a single platform.

Charles Schwab – Custodial Partner
Charles Schwab offers an open architecture of investment opportunities that provides my clients with the right choices to build a diversified portfolio and reach their goals. Since 1973, Charles Schwab has strived to see the world through my clients’ eyes. That means—through good times and bad—they are there for us. Schwab offers personalized guidance, award-winning service and expert perspectives that helps our clients achieve their goals.

Orion Portfolio Solutions – Investment Partner
Orion Portfolio Solutions is a turnkey asset management program that seamlessly integrates technology that is equal parts intuitive and powerful, with flexible investment options and hands-on support. Orion also communicates in a way that our clients can easily understand, and identifies the key data needed to make smart investment decisions, with attractive and easy-to-understand portfolio trading reporting.

XY Tax Solutions – Tax Partner
XY Tax Solutions, a division of XY Planning Network (XYPN), empowers me to strengthen client relationships through deep tax expertise. Modern Wealth knows the ins and the outs of your financial landscape, your goals, your obstacles, and your opportunities. That’s why when it comes to tax time, there is no one more ready to step in. To that end, Modern Wealth works with a team of highly experienced CPAs to ensure your tax returns are prepared in your best interest, without error.

LLIS – Insurance Partner
As an extension of my firm Modern Wealth, Low Load Insurance Solutions works with us and my clients to find the right solutions for:​

• Term Life Insurance
• Permanent Life Insurance
• Disability Insurance
• Long Term Care Insurance
• Hybrid Life / Long Term Care Insurance
• Annuities​​
• Hybrid Annuity / Long Term Care Insurance
• Life Settlements
• Critical Care Insurance
• Business Insurance Solutions

Riskalyze – Risk and Portfolio Analytics Partner
Riskalyze is an award-winning technology that quantifies the acceptable levels of risk and reward people are comfortable taking. Using this tool, we ensure that your portfolio defines your investment goals and expectations.

Altruist – Portfolio Management Partner
Altruist was founded in 2018 and is on a mission to make independent financial advice better, more affordable, accessible, and more efficient.

Interactive Brokers – Custodial Partner
Interactive Brokers Group, Inc. was founded by its Chairman Thomas Peterffy. Over the last 43 years, it has grown internally to become one of the premier securities firms with over $10.01 billion in equity capital.

Trust and Will – Estate Planning Partner
Trust & Will was founded in 2017 and is an online service providing legal forms and information that makes creating estate planning easy, fast, and secure.

SEI – Asset Management Partner
SEI delivers technology and investment solutions that connect the financial services industry. They find opportunities that others can’t because they’re at the center of it all.