Blue Bell, Pennsylvania

Your portfolio should know what it is for.

Most are built to a model. Yours is built to your number, and to the life it has to pay for.

The difference

A registered investment advisor and a broker are not the same job.

A brokerage relationship

"This is suitable for you."

A recommendation can be suitable and still be the more expensive of two suitable options, and the firm may be paid by whoever issued it. Suitability is a floor, not an obligation to choose the best available.

A registered investment advisor

"This is in your best interest, and here is what it costs."

A fiduciary duty that applies continuously, not just at the moment of a recommendation, and compensation that comes from you alone so there is nothing to disclose about who else is paying.

How it works

Five steps, and the first one is free.

The EVOKE® process. Nothing moves and nothing changes until you decide it should, and I will tell you early if this is not a fit.

01

Exploration

A relaxed call. I listen, I do not pitch, and it costs nothing.

02

Vision

What the money is actually for, answered before any numbers are run.

03

Obstacles

What stands between the two, named honestly rather than talked around.

04

Knowledge

The work I go away and do: returns, statements, documents, the company.

05

Execution

The plan on one page, then the meetings that keep it moving.

If you own a company

The biggest position in your portfolio may not be in your portfolio.

For most owners in Montgomery County the business is half or more of everything they have, and it is an illiquid holding they also work at. A portfolio built without counting it is a portfolio built on the wrong denominator.

So the investments get arranged around that concentration rather than beside it: what the accounts hold, what they must not hold, and what has to be liquid on the day the company is not.

How the Portfolio Works
Alan Rhode, a fee-only registered investment advisor in Blue Bell, Pennsylvania

Alan Rhode, CFP®, CPWA®, CVGA®, CEPA®, RLP®

Local, and not only local

Based in Blue Bell. Managing for people anywhere.

I am in Blue Bell, in Montgomery County, and I work with households and owners across Greater Philadelphia, Chester and Bucks counties. Because custody sits with an independent platform and meetings run by Zoom or phone, where you live changes nothing about how the work is done or where your money is held.

Fee-onlyNo products, no commissions, no third party paying for the advice
FiduciaryRegistered in Pennsylvania and Florida, obliged to put you first
IndependentNo parent company, no sales targets, no proprietary funds

Investing involves risk, including possible loss of principal. Nothing here is a recommendation to buy or sell any security, and no allocation shown is advice for your circumstances. Past performance does not indicate future results.

Let's look at what you hold.

A free thirty minute call, by phone. No pitch and no obligation, just a clear read on where you stand and whether we are a fit.

Schedule an Exploration Call